Posts by Tucker Max

Why You Should NOT Write A Book

There’s an unwritten rule that published authors are supposed to encourage everyone who dreams of it to finally go for it and write that book! Except that’s just not true.…

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How People Really Judge a Book

I see authors spend years writing, finish the manuscript, and then spend virtually no time on the rest of the book. They essentially check out of the title, book cover,…

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Picking The Perfect Book Title

The title of your book is–by far–the most important book marketing decision you’ll make. Shockingly, there’s little good guidance out there on the right way to think about titling your…

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