1 North Star
Our Publishers discuss your book idea, goals and audience with you to help you perfectly frame your book, so it will resonate with an audience and help you achieve your goals.+ LEARN MORE
5 Publishing and Distribution
Our publishing team will design a professional book cover, lay the book out, and take care of all the other publishing details that make a professional book. Your book will look and feel at home on a bookshelf next to the most famous books out there.+ LEARN MORE
Our basic marketing campaign focuses around an Amazon Best Seller promotion that will ensure your book is seen by thousands of people the week it launches, with the goal of hitting #1 in its category on Amazon. We will also help you launch the book to your friends and community, by crafting your emails and launch strategy.+ LEARN MORE
Over four calls, our Outliners--who have decades of experience as editors and writers--will help you define your ideas and really sharpen your thinking. They will make sure your idea works and becomes a tight, professional outline that lays the foundation for your book.+ LEARN MORE
That was just the high level explanation. If you'd like a deeper understanding of the process, and would like to see examples of work from each stage, keep reading:
How the Book In A Box Process Works
Step 1 : The North Star Phase
The first step of the process starts with what we call "The North Star" document. Your Publisher (who is your point of contact and guide through the process) will have an in depth conversation with you and help you define the parameters of your book. In that conversation you and the Publisher will:
- Clearly articulate what your book is about.
- Define exactly who your audience is
- Understand precisely why that audience will care about your book
- Specifically outline how you will use the book will to benefit you
Step 2 : The Outline Phase
Once the North Star Doc is done, your Publisher will select an Outliner. Our Outliners have backgrounds that range from ex-Executive Editors of major publishing houses, to high-ranking political speechwriters, to Editors-in-Chief of national magazines.
These skills may seem unrelated, but the core is the same: our Outliners deeply understand how to craft story, narrative, and structure, and how to turn good ideas into well structured books.
You will do four calls with your Outliner. One the first, you will go over your North Star Doc again to make sure it is exactly what you want and correct. Then they will create a rough skeleton outline, almost like a Table of Contents.
From there, your Outliner will help you really flesh out your ideas and determine the specific points, stories and examples you’ll use within each chapter to share your wisdom with the reader. Sample questions to expect:
Q. What does your audience need to understand?
Q. Are there steps to get them there? Is there a logical argument?
Q. What stories and examples do you have to support your points?
By the fourth call, the outline will be 10-20 pages, and you'll work with the outliner to make sure everything is 100% in line with what you want out of the book. Once you are happy with it, you'll lock the outline, and we'll move to the next stage.
Note: It’s crucial to the process that we take the necessary time to ensure the outline is accurate and lock it in before moving to the next phase. To use a building analogy, we don’t want to start construction with an inaccurate or half-done blueprint.
We are happy to extend this phase to make sure this happens, so don’t be afraid to speak up if things don’t feel quite right.
Step 3 : The Interview Phase
After you’ve locked in your outline, the next step is the interview calls. For this stage, your Publisher will assign you a Scribe (which is sort of like an Editor).
Your Scribe will spend 4-5 calls interviewing you to get everything you know about your book out of your head and into a recording. This is the information that they need to go from your conversations, to a finished draft of your manuscript.
HOW DO YOU CHOOSE MY SCRIBE?
Every Scribe has a long and extensive writing background. They range in experience from Emmy winning writers, to bestselling authors to high level journalists to Fulbright scholars and Pulitzer Prize winning writers.
Most importantly, they all have three traits in common: they’re great interviewers and they’re great writers, and they care deeply about books.
WHEN PAIRING SCRIBES WITH AUTHORS, WE LOOK AT THREE VARIABLES:
Q. Are they interested/experienced in the topic of the book?
Q. Will they be able to connect with the author and the material?
Q. Are they excited to work with the author?
HOW DOES INTERVIEWING WORK?
These interview calls are exactly what they sound like: your Scribe will get on the phone with you for 90-120 minutes and interview you over a section of your outline. This usually happens over about 4-6 calls total.
They’ll ask you the questions necessary to have you explain each of the ideas in the book (following the outline structure) and ask followup questions when necessary to get enough information out of you.
Step 4 : The Editing Phase
The Scribe records all of those calls, and then works from transcripts of your interviews to translate your spoken language into a beautifully written manuscript that will resonate with your audience.
But before they write the whole book, they write a chapter first, and go over that with you, to make sure the voice is right. Once they nail your voice correctly, then they finish the rest of the manuscript.
From there, you will do one full round of revisions. This usually entails you reading 2 chapters, making notes, and then doing a call with your Scribe to go over the revisions.
Step 5 : The Publishing & Distribution Phase
Our publishing team will design a professional cover and interior for your book. The results will make your book completely at home on a shelf next to any traditionally published book.
The team will also work with you to determine your distribution goals and retail channels — whether you want to be exclusively on Amazon or available on as many international platforms as possible, they will provide the best options for you, handle all account and file creation, and upload your book in preparation of your launch.
Step 6 : The Marketing Phase
First, we host you on our podcast, +Author Hour, and get the podcast ready for release the week of your book launch. Then we send a free copy of your book out to hundreds of reviewers with a request to leave an Amazon review, and give you the tools and templates to ask the same of your friends and family.
When the book launches, we run pricing campaigns to spur initial sales for the first three days, during which we write and send out a mass email campaign to your contacts, release the book through major email lists we have relationships with, promote the book on social media and social news sites, publish and promote an excerpt from the book, and release the earlier recorded podcast episode.
The goal of this three-day period is to sell a burst of copies, become a Best Seller in your category on Amazon, and finish the week with a baseline of reviews and media to continue building from.
Once the launch is over, we do a free consultation to walk you through how to continue to leverage your book in your life and business.